Magnesium is essential to life—critical for overall health and a vital part of every cell in your body. But keeping up with wellness routines can feel overwhelming when life gets busy. That’s where AVARRA comes in. We make wellness simple, effective, and natural, so you can experience the benefits of magnesium every day.

AVARRA was founded by Tracy Sullivan, who experienced magnesium’s ability to ease tension, soothe sore muscles, support restful sleep, and promote a healthy glow. Inspired by her own journey, she set out to make these benefits easy and accessible through the skin.

That mission led to products crafted with Zechstein Inside® magnesium—the world’s purest, most natural magnesium for topical use, giving you a natural, premium, and effortless path to support overall wellness.